CAS-231020 - Case studies update 2023

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Case Study
Created 36% advertising
spend efficiency

Snowflake Native App
reduced production
from days to hours
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Challenge

A niche ad agency specializing in fitness clubs desired to significantly increase its
clients’ marketing effectiveness. Specifically they were concerned about new
member introduction offers being provided to existing members and eroding margins.
They wanted to identify existing members by club and suppress existing members
from seeing the new member offers across digital advertising campaigns. They also
wanted to reduce lead time for client onboarding from days to hours.

Solution

FullContact designed an omnichannel identity resolution solution:

● We Resolved their CRMs, including postal and email identities, unifying and mapping
club member records as well as identifying duplicate and fake records.

● We applied Media Amplification to the consolidated dataset, adding hashed emails
that made them addressable, and therefore suppressible to their demand-side
platform supporting digital campaigns.

● Solution was set up natively in Snowflake, reducing the lead time for large
onboarding batches from days to hours

Result

FullContact recognized 40% of the existing members as illegitimate and an additional
25% as duplicate members. This provided the agency with an accurate account of
club members.

Appending hashed emails and mobile ad IDs to their members provided the ability to
suppress current members from receiving the digital media campaigns offering
the new member discount.

Suppressing existing club members from receiving new member offers created a
36% ad spend and margin efficiency.