# Omnichannel Measurement ## Quantify the True Impact of Your Marketing Spend Today’s marketing measurement isn’t built for the marketer, it’s built for the platform. Unfortunately, platforms don't account for your other marketing activities. Platforms also lack transparency and are designed to make your invest. As a marketer, you face numerous challenges with measurement, including the proliferation and opaqueness of walled gardens, the continuous decline of third-party cookies, and the lack of a true, omnichannel marketing platform. *We’ve changed the game by linking offline and online identifiers, including hashed emails, mobile advertising IDs (MAIDs), phone numbers, postal addresses, social handles, and integrations with cookie-based platforms.* ## Discover FullContact’s Omnichannel Measurement Solution FullContact’s Omnichannel Measurement empowers a common identity framework across your entire ecosystem with a truly integrated measurement solution. We provide a persistent Person ID as that common thread, enabling you to capture and map interactions at every step of the customer journey. By identifying people across touchpoints, you can: **•** Own your measurement, and tie it back to your segmentation. **•** Own your attribution rules. **•** Create a real-time feedback loop for faster optimization. ## Know Your Impact Quantify the true results of your marketing by mapping all customer interactions to a persistent Person ID. Our easy-to-integrate API means you can get the answers needed to optimize every campaign in milliseconds. ## Real-Time Access ## Own Your Data Take control of your campaign results with a persistent ID that can map to all of your platforms. # How We Approach Omnichannel Measurement: # Capture, Measure, and Analyze in Real-Time ## Tie It All Together Our common identity framework is powered by real-time Identity Resolution. Throughout the customer’s journey, you can capture and map all interactions back to that customer through the Person ID -- as they’re happening. ## Measurement Embedded in Your Walls Since this Person ID maps to your platforms, you own the measurement. A real-time feedback loop enables faster optimization, so you can aggregate granular event-level data for media mix modeling. ## Solution ### Match an Individual to a Persistent ID ### Attach Mobile Ad IDs, Hashed Email, Persistent ID for activation **Jessica Lee** jessie12@gmail.com Customer ID: 45239 Person ID: 99GAJFLH64... MAID: EA7583CD.. **Impressions and conversions are tied back to the Persistent ID** Hashed Email: 4F64C8B... Person ID: 99GAJFLH64... **Impression** Timestamp Campaign ID Publisher ID DSP ID **Transaction** $ amount 876 Oak St. Denver, CO 80202 Customer ID: 45239 **Reports linking Customer ID and Persistent ID provided to client for measurement** **Jessica Lee** jessie12@gmail.com 876 Oak St. Denver, CO 80202 ‘Best Customer’ ## Benefit Female No Children Customer ID: 45239 MAID: EA7583CD... Hashed Email: 4F64C8B... A **persistent ID** is your unique link to tie exposure to conversion at the person level. **Persistent ID** acts like your customer ID, but in a privacy-compliant, highly secure method that can be used externally. Move away from measuring marketing’s impact on browser and device IDs. **Measure impact on real people.** **Understand how well your marketing has performed and see what your customers’ **omnichannel journeys** really look like.** # The Benefits of FullContact’s Omnichannel Measurement Solution: Integrated Omnichannel Measurement requires a common identity framework across your sales and marketing ecosystem. This empowers you to confidently navigate marketing channels, fleeting cookies, and a lack of integrated platforms. ## Multi-Touch Measurement and Attribution With over a billion identities in our graph, you can see an individual across media ecosystems, first-party events, devices, and channels. Perform true multi-touch measurement. ## Real-Time Access Get updates in milliseconds through our API to continuously optimize your marketing investments. ## Easy to Integrate Smoothly integrate with our self-serve API -- no risky Personally Identifiable Information, no cookies, and no tags. ## Your Measurement in Your Walls One persistent Person ID maps to all of your platforms. You control the measurement and attribution models. ## All Across the Customer Journey Continuously measure and analyze by capturing all interactions throughout your customer’s journey and mapping them to the Person ID. ## Link to Sales Data Resolve any engagement back to a Person ID, including transactions, conversions, connections, and more. **CUSTOMER NUMBER** **45239** **NAME** **Jessie Lee** **EMAIL2** **jlee@work.com** **BILLING ADDRESS** **876 Oak St. Denver, CO** **NAME** **Jessica Marie Lee** **PHONE NUMBER** **303-555-4321** **TRANSACTION $** **$48.25** **TIMESTAMP** **12/1/19** **CALL LOG** **Support** ## Connect Every Platform Wherever your data or your customer’s data lives, connect it with our ubiquitous Person ID for any analytical application. *Dropped from analysis table to follow privacy guidelines* # FullContact *Amplify your ability to recognize and reach real people by 3X. Or it’s on us. Guaranteed.* ## Real People Access and map fragmented physical and digital identities into a **persistent** **Person ID from a single graph**. Omnichannel input and outputs. **• 248 Million People** **• 50 Billion** Individual Omnichannel Identifiers **• 700+** Ethically Sourced Personal and Professional Attributes ## Real Control Leverage **FullContact Identity Stream™** to protect & control your first-party data across your enterprise. Enable permission-based partnering without commingling data. Port the **Person ID** across your ecosystem improving targeting, reach, recognition and measurement. Manage **privacy and permission at a person level** at every touchpoint. **• SOC2 Type II Compliant** ## Real Time Recognize people across platforms and engagement **in the moments that matter**. Leverage our machine learning, applied graph theory, and distributed computing to **improve resolution**. **High availability, high throughput, and resilient low latency architecture.** **• 30+ Million Updates per Day** **• 40 Millisecond Response Time** If you’re interested in learning more about FullContact’s Omnichannel Measurement capabilities, you can talk with an expert at **fullcontact.com/contact**.