# Creating More Connections Between People and Brands

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## Why Media Amplication?

**FullContact for Snowake** is an application that 
builds an enriched, person-level view of customer 
data natively in the Snowake Data Cloud. The 
application helps you connect with customers in 
more channels and extend your reach—improving 
your media performance and ROAS. Generate more 
revenue, reduce wasted ad spend, and increase 
your market presence through incremental 
touchpoints and enriched customer insights.

FullContact’s person-centric Media Amplication 
application works within Snowake’s Data Clean 
Room, enabling real-time, privacy-safe data 
sharing that ensures governance of PII. Leverage 
pre-built queries for an easy copy/paste process 
that takes less than 3 minutes to integrate.

## How does it work?

Just input an email, hashed email, or mobile ad 
ID and **receive an average of 5+ mobile ad IDs** 
**and hashed emails in return**. These incremental 
touchpoints increase your reach and give you 
true frequency control. Find your audience using 
hashed emails and mobile ad IDs wherever they 
are and easily partner with activation platforms.

Plus, FullContact’s hashed emails and mobile ad 
IDs can be reused campaign to campaign, as well 
as platform to platform, providing continuous ROI.

## Expand Your Reach

**Gain an average of 5 additional** 
**hashed emails and mobile ad IDs** 
**per person.**

## Increase Your Accuracy

**Access recent MAIDs (seen within** 
**the last 90 days) to increase the** 
**accuracy of your targeting.**

## Reduce Wasted Spend

**Link MAIDs and hashed emails to** 
**a person—instead of a cookie.**

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## What’s the benet?

Built using Snowake’s Native Application Framework, FullContact for Snowake expands your ability 
to reach people on the world’s most popular advertising platforms. By leveraging additional hashed 
emails and mobile ad IDs, **FullContact provides an average lift of +64% to 85% lift** 
**over existing match linkages.** Deliver more targeted messages to your audience by focusing 
on richer segmentation models.

Percent of  
People Found  
Using **Single**  
**Hashed Email**

Percent of  
People Found  
Using **More**  
**Than One**  
**Hashed Email**

## The FullContact Advantage

## Privacy Compliant

FullContact’s solution is person-centric and 
privacy-safe, keeping you in complete control of 
your most valuable asset—your customer data.

## Clean Room Ready

Securely match using all datasets across the 
business and with partners, sharing only the 
first-party data you want to amplify.

## Long-Lasting Identifiers

Automate your queries to our amplification 
dataset to put your marketing optimization 
on autopilot.

## Simple Integration & Easy to Use

Receive access to a data share that includes 
pre-built queries that auto-populate a 
worksheet. Ready to use within minutes.

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## FullContact

Amplify your ability to recognize and reach real people by **3X.**
Or it’s on us. **Guaranteed.**

# Talk to your Partnership Manager to learn more. fullcontact.com/contact

## Real People

Access and map fragmented physical and digital identities into a **persistent PersonID from a single graph.** 
Omnichannel input and outputs.

● **248 Million** People  
● **50 Billion** Individual Omnichannel Identifiers  
● **700+** Ethically Sourced Personal and Professional Attributes

## Real Control

Leverage **FullContact Identity Stream™** to protect & control your first-party data across your enterprise. 
Enable permission-based partnering without commingling data.

Port the **PersonID** across your ecosystem improving targeting, reach, recognition and measurement.

**Manage privacy and permission at a person level** at every touchpoint.

● **SOC2 Type II Compliant**

## Real Time

Recognize people across platforms and engagement **in the moments that matter.**

Leverage our machine learning, applied graph theory, and distributed computing to **improve resolution.**

**High availability, high throughput,** and resilient low latency architecture.

● **30+ Million** Updates per Day  
● **40 Millisecond** Response Time