Go Deeper with Real Time Personalization FullContact Optimizely.pdf

Go Deeper with Real-Time Personalization

FullContact’s Optimizely integration enables a 360-degree view of the customer, empowering marketers to identify people across touchpoints and personalize the customer’s online journey in real time. Exceed expectations and create richer communications by leveraging 10 billion offline and online identifiers and 700+ person-level insights found within FullContact’s identity graph.

Measure Your
Impact on People,
Not Browsers

Recognize up to
80% of Anonymous
Site Traffic

Improve
Personalization
with Insightful Data

Unlock the Power of Persistence to Personalize in Real Time

People want personalized experiences. This requires consistent communication across channels and a deep, dynamic understanding of the person behind the screen.

FullContact’s obfuscated personID (PID) is a persistent identifier that maps to each customer data fragment. By resolving unknown site traffic to an omnichannel PID, marketers can drive conversion against net new prospects and build out enriched, actionable personas regardless of device. Craft customized messaging for real people—not browsers.

Improve analytics,

segmentation, and measurement

in real time. FullContact’s data intelligence integrates seamlessly into Optimizely’s platform, offering marketers complete control over customer and company data while unlocking real-time personalization and optimization capabilities.

Ask us how FullContact + Optimizely can help you:

Recognize up to 80% of
anonymous traffic in real time

Gain deeper insights about
your customers

Protect customer data with
FullContact’s PersonID

Easily integrate into
Optimizely’s CDP

Learn more about FullContact’s Optimizely integration and
talk with an expert today: fullcontact.com/contact.