![Image5]

**Case Study:**  
**Increased ROI for**  
**Advertisers, Increased**  
**Revenues for Publishers by**  
**Identifying Unauthenticated**  
**Site Visitors**

## “  
The team at FullContact are  
great collaborators on  
enabling us to think through  
and solve our most difficult  
and revenue-producing  
identity challenges.”  
![Image23]

**EVP of Ad Platform Monetization**

## Challenge  
**A large publisher** was seeking to offer a broader, more persistent, and  
targeted audience to their advertisers, increasing consumer relevance,  
advertising ROI, and publisher revenues.

Specifically, they wanted to identify, better understand, and increase  
audience reach to unauthenticated site visitors in real time.

## Solution  
## Solution Site Visitors  
Applying **FullContact’s Customer Recognition solution**, the  
Publisher was able to Resolve **31%** of their unauthenticated traffic to  
their subscriber file.

In addition, our **Enrich** product provided a **96% increase** in audience  
insights via 15 categories of data.

We appended **700 million** hashed emails and mobile ad IDs to  
140 million unique monthly site visitors.

## Result  
**31% increase** in highly addressable audiences.

The publisher **amplified their reach** across social channels **by 20%.**