CAS-231020 - Case studies update 2023

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Case Study:
Increased ROI for
Advertisers, Increased
Revenues for Publishers by
Identifying Unauthenticated
Site Visitors

“

The team at FullContact are
great collaborators on
enabling us to think through
and solve our most difficult
and revenue-producing
identity challenges.”
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EVP of Ad Platform Monetization

Challenge

A large publisher was seeking to offer a broader, more persistent, and
targeted audience to their advertisers, increasing consumer relevance,
advertising ROI, and publisher revenues.

Specifically, they wanted to identify, better understand, and increase
audience reach to unauthenticated site visitors in real time.

Solution

Solution Site Visitors

Applying FullContact’s Customer Recognition solution, the
Publisher was able to Resolve 31% of their unauthenticated traffic to
their subscriber file.

In addition, our Enrich product provided a 96% increase in audience
insights via 15 categories of data.

We appended 700 million hashed emails and mobile ad IDs to
140 million unique monthly site visitors.

Result

31% increase in highly addressable audiences.

The publisher amplified their reach across social channels by 20%.