**Case Study:**  
**FullContact Helps SMBs**  
**Achieve Identity**  
**Solutions in**  
**Less Than a Week**

## “

With FullContact available as a  
self-serve solution integrated with the  
®  
SmartTouch NexGen platform, our  
sales and marketing users have access  
to the most impactful workflows and  
limitless actionable data insights  
available in the industry.”

**Robert Cowes, President & CEO,**  
®  
**SmartTouch Interactive**

## Challenge

SmartTouch, an Interactive Real Estate Marketing Agency, needed to **improve**  
**its CRM and marketing automation platform capabilities** in order to  
provide home builders and real estate developers with more robust data and  
integrated sales and marketing tools.

## Solution

By using **FullContact’s direct tools,** SmartTouch was easily and immediately  
able to empower homebuilders and real estate developers to deliver a **more**  
**personalized experience** to their prospects and engage them in a more  
meaningful way.

Using a simple name/address input, **SmartTouch gained access to twelve**  
**categories of data,** including: mobile ad IDs, demographics, lifestyle,  
education, finance, shopping habits, and purchases.

By implementing a whole-person view of their contacts, sales and marketing  
teams were enabled to better understand homebuyer profiles, ensuring highly  
targeted sales and marketing communications and **higher conversions.**

## Result

SmartTouch enabled an entire **identity capability in less than a week,**  
increasing the speed of conversions from shoppers to buyers.