CAS-231020 - Case studies update 2023

Case Study:
FullContact Helps SMBs
Achieve Identity
Solutions in
Less Than a Week

“

With FullContact available as a
self-serve solution integrated with the
®
SmartTouch NexGen platform, our
sales and marketing users have access
to the most impactful workflows and
limitless actionable data insights
available in the industry.”

Robert Cowes, President & CEO,
®
SmartTouch Interactive

Challenge

SmartTouch, an Interactive Real Estate Marketing Agency, needed to improve
its CRM and marketing automation platform capabilities in order to
provide home builders and real estate developers with more robust data and
integrated sales and marketing tools.

Solution

By using FullContact’s direct tools, SmartTouch was easily and immediately
able to empower homebuilders and real estate developers to deliver a more
personalized experience to their prospects and engage them in a more
meaningful way.

Using a simple name/address input, SmartTouch gained access to twelve
categories of data, including: mobile ad IDs, demographics, lifestyle,
education, finance, shopping habits, and purchases.

By implementing a whole-person view of their contacts, sales and marketing
teams were enabled to better understand homebuyer profiles, ensuring highly
targeted sales and marketing communications and higher conversions.

Result

SmartTouch enabled an entire identity capability in less than a week,
increasing the speed of conversions from shoppers to buyers.