CAS-231020 - Case studies update 2023

Case Study:
Creating Stronger
Relationships by
Recognizing and
Reaching Online Visitors

“

FullContact was easy to
implement into our existing
workflows, helping us serve our current customer base
with better experiences
through customer
recognition.”

Director of Marketing,
Leading SaaS Provider

Challenge

A leading SaaS provider was having difficulty understanding the identity of visitors
coming to their website. Specifically, they had trouble determining who was a returning
customer vs. who was a prospect.

At the same time, the company needed better insights to feed into a lead scoring model to
determine the potential value of a prospect.

Additionally, they wanted to focus their remarketing dollars and drip campaigns on the
highest-scoring leads by reaching them on as many channels as possible.

Solution

Using FullContact’s Customer Recognition, the SaaS Provider was able to resolve their
customer and prospect files and tie website visitors to those files, so they can recognize who
they’re engaging with—driving growth and retention. They then leveraged Enrich and gained
crucial insights that informed their lead scoring model, enabling their marketing and sales to
focus on the best leads.

They also took advantage of our Media Amplification solution, gaining additional email
addresses, mobile ad IDs, and hashed emails to extend their media reach for drip campaigns
and remarketing. Additionally, their sales team leveraged linkedIn URLs for personal outreach.

Result

They were able to recognize and assign a PersonID to 40% of their incoming website traffic,
which allowed them to determine 63% of web visitors are current customers and 37% are
prospects.

By leveraging Enrich, the SaaS Provider was able to improve their prospect data. After
matching and returning insights, sales engagement improved by 23% and close rates by 5%.

Our amplification provided an average of five additional identifiers per individual, increasing
their media reach by 600%.