![Image5]

**Case Study:**  
**Amplifying Reach and**  
**Optimizing Delivery for**  
**Digital Advertising**  
**Campaigns**

FullContact increased  
a trade association’s  
reach by over **40%** and  
increased response  
rates by **17%.**  
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## Challenge

**A large trade association** was having difficulty reaching people on a  
popular social media site. They felt their data onboarding efforts were  
not delivering their messaging as well as they should have been.

Using the industry-standard data onboarding methods, they were only  
able to reach 34% of their intended audience on the social media site.

## Solution

Using a combination of **FullContact’s Data Onboarding and Media**  
**Amplification** along with additional data insight solutions, the trade  
association was able to onboard online and offline data, while gaining  
additional email addresses, mobile ad IDs, and hashed emails to further  
extend their media reach.

## Result

Reached an **incremental 40%** of their intended audience.

Additional consumer insights resulted in improved segmentation and a  
**17% increase** in response rate.