CAS-231020 - Case studies update 2023

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Case Study:
Amplifying Reach and
Optimizing Delivery for
Digital Advertising
Campaigns

FullContact increased
a trade association’s
reach by over 40% and
increased response
rates by 17%.
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Challenge

A large trade association was having difficulty reaching people on a
popular social media site. They felt their data onboarding efforts were
not delivering their messaging as well as they should have been.

Using the industry-standard data onboarding methods, they were only
able to reach 34% of their intended audience on the social media site.

Solution

Using a combination of FullContact’s Data Onboarding and Media
Amplification along with additional data insight solutions, the trade
association was able to onboard online and offline data, while gaining
additional email addresses, mobile ad IDs, and hashed emails to further
extend their media reach.

Result

Reached an incremental 40% of their intended audience.

Additional consumer insights resulted in improved segmentation and a
17% increase in response rate.