# Vertical Bundles — Technology and Communication

The **Technology & Communications** Insights Bundle provides the most useful information related to the `technology penetration/Usage` of different technologies by your customers and prospects and the keys in the `details` object represents a Person Summary.

```json
{
  "name" : null,
  "age" : {
    "value" : 40
  },
  "gender" : null,
  "household" : {
    "familyInfo" : {
      "numberOfChildren" : "2"
    },
    "homeInfo" : {
      "dwellingType" : "Business",
      "dwellingTypeIndicator" : "S",
      "householdEducation" : "College",
      "householdEducationIndicator" : "S",
      "lengthOfResidence" : "20+ yrs",
      "lengthOfResidenceIndicator" : "S",
      "familyComposition" : "9"
    },
    "presence" : {
      "presenceOfChildren" : "Y",
      "presenceOfChildrenIndicator" : "H"
    },
    "finance" : {
      "income" : "$30,000 - $39,999",
      "incomeIndicator" : "H ",
      "netWorth" : "$150,000 - $249,999"
    }
  },
  "demographics" : {
    "age" : {
      "value" : 40
    },
    "homeInfo" : {
      "homeOwner" : "Definite Renter",
      "homeOwnerIndicator" : "S"
    },
    "enthusiasts" : {
      "niches" : "Chic Society"
    },
    "maritalInfo" : {
      "maritalStatus" : "Married",
      "maritalStatusIndicator" : "S"
    }
  },
  "emails" : [ ],
  "phones" : [ ],
  "profiles" : { },
  "locations" : [ ],
  "employment" : [ ],
  "photos" : [ ],
  "education" : [ ],
  "urls" : [ ],
  "marketTrends" : {
    "switchers" : {
      "mobilePhoneService" : "Unlikely"
    },
    "seekers" : {
      "onlineDegreeEducation" : "Likely"
    },
    "enthusiasts" : {
      "artHouseMovie" : "Highly Likely",
      "discountMovie" : "Highly Likely",
      "fantasySports" : "Likely",
      "freeStreaming" : "Likely",
      "frequentMovie" : "Highly Likely",
      "gamingnonMobileDevices" : "Likely",
      "mobileGaming" : "Highly Likely",
      "openingWeekendMovie" : "Likely",
      "paidStreaming" : "Unlikely"
    },
    "customers" : {
      "directMediaPreference" : "Likely",
      "internationalWirelessorLandline" : "Unlikely",
      "internetResearchPreference" : "Unlikely",
      "plantoPurchaseSmartHomeProducts" : "Likely",
      "quantumUpgrade" : "Unlikely",
      "smartHome" : "Likely",
      "socialMediaPreference" : "Likely",
      "sprintCellPhoneCustomer" : "Unlikely",
      "verizonCellPhoneCustomer" : "Highly Likely",
      "wiredService" : "Unlikely",
      "tmobileCellPhoneCustomer" : "Likely",
      "at_TCellPhoneCustomer" : "Likely",
      "voiplandline" : "Highly Likely"
    },
    "consumers" : {
      "cableBundlecableinternethomephone" : "Likely",
      "contactlessPayApplication" : "Likely",
      "cordCutters" : "Likely",
      "frequentOnlineMovieViewers" : "Likely",
      "gamers" : "Likely",
      "gigEconomyEmployees" : "Highly Likely",
      "intheMarkettoPurchaseaHome" : "Likely",
      "intendtoPurchaseaSamsungmobiledevice" : "Likely",
      "intendtopurchase5GService" : "Unlikely",
      "mobileBrowsers" : "Likely",
      "movieLoyaltyProgramMembers" : "Likely",
      "plantoPurchaseHomeSecuritySystems" : "Unlikely",
      "satelliteBundlesatelliteinethomeorwireless" : "Highly Likely",
      "sociallyInfluenced" : "Unlikely",
      "technologyEarlyAdopters" : "Highly Likely",
      "teleMedicine" : "Likely",
      "wiredLineVideoConnectors" : "Likely"
    },
    "owners" : {
      "androidSmartPhone" : "Likely",
      "appleSmartPhone" : "Unlikely",
      "smartTV" : "Highly Likely",
      "tablet" : "Likely"
    },
    "subscribers" : {
      "cableTVPremium" : "Likely",
      "satelliteRadio" : "Likely"
    },
    "purchasers" : {
      "frequentMobile" : "Likely",
      "frequentOnlineMusic" : "Highly Likely"
    },
    "users" : {
      "app" : "Likely",
      "mobileShoppingList" : "Likely",
      "primaryCellPhone" : "Unlikely",
      "smartPhone" : "Unlikely",
      "sociallyActiveonFacebook" : "Highly Likely",
      "sociallyActiveonFacebookBrandLikers" : "Unlikely",
      "sociallyActiveonFacebookCategoryRecommenders" : "Highly Likely",
      "sociallyActiveonPinterest" : "Unlikely",
      "sociallyActiveonTwitter" : "Unlikely"
    }
  }
}
```

| Properties |
| --- |
| full.name<br> string | The full name (first and last) of the individual. |
| details.age.value<br> integer | The age in years of the individual. |
| details.gender<br> string | The gender of the individual. |

| Properties: details.household |
| --- |
| familyInfo.Numberofchildren<br> string | The number of known children in the household; Unknown should not be interpreted as "No" children. |
| homeInfo.Dwellingtype<br> string | This indicates the type of structure of the building in which the household resides. |
| homeInfo.Dwellingtypeindicator<br> string | Advantage dwelling type indicator. |
| homeInfo.Householdeducation<br> string | Median school years completed by adults age 18 or older. |
| homeInfo.Householdeducationindicator<br> string | household education indicator. |
| homeInfo.Lengthofresidence<br> string | This indicates the length of time a household has been identified at this address. |
| homeInfo.Lengthofresidenceindicator<br> string | length of residence indicator. |
| homeInfo.Familycomposition<br> string | This represents the makeup of the household, such as married couple with children, married couple with no children or single female with no children. |
| presence.Presenceofchildren<br> string | Child present in household; Unknown should not be interpreted as "No" children. |
| presence.Presenceofchildrenindicator<br> string | presence of children indicator. |

| Properties: details.household.finance |
| --- |
| Incomeindicator<br> string | This reflects whether data is sourced via self-reported income or inferred. |
| Incomeindex<br> string | Reflects an index comparing a household's income to the average income for the county in which the household resides. |
| Discretionaryspendingincome<br> string | Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. |
| Networth<br> string | This estimates the Net Worth model. Value equals household's asset minus liabilities. |

| Properties: details.demographics |
| --- |
| age.value<br> string | The age in years of the individual. |
| homeInfo.Homeowner<br> string | Classification of household head as an owner/renter. |
| homeInfo.Householdeducationindicator<br> string | household education indicator. |
| enthusiasts.niches<br> string | A specialised segment of the consumers. |
| maritalinfo.Maritalstatus<br> string | Marital status of individual. |
| maritalinfo.Maritalstatusindicator<br> string | individual marital status indicator.