# Vertical Bundles — Retail

The **Retail** Insights Bundle provides most core information related to the `retail market trends` of your customers and prospects and their `spending patterns` and the keys in the `details` object represents a Person Summary.

```json
{
  "name" : null,
  "age" : {
    "value" : 40
  },
  "gender" : null,
  "household" : {
    "familyInfo" : {
      "numberOfChildren" : "2"
    },
    "homeInfo" : {
      "dwellingType" : "Business",
      "dwellingTypeIndicator" : "S",
      "householdEducation" : "College",
      "householdEducationIndicator" : "S",
      "lengthOfResidence" : "20+ yrs",
      "lengthOfResidenceIndicator" : "S",
      "familyComposition" : "9"
    },
    "presence" : {
      "presenceOfChildren" : "Y",
      "presenceOfChildrenIndicator" : "H"
    },
    "finance" : {
      "income" : "$30,000 - $39,999",
      "incomeIndicator" : "H ",
      "netWorth" : "$150,000 - $249,999"
    }
  },
  "demographics" : {
    "age" : {
      "value" : 40
    },
    "homeInfo" : {
      "homeOwner" : "Definite Renter",
      "homeOwnerIndicator" : "S"
    },
    "enthusiasts" : {
      "niches" : "Chic Society"
    },
    "maritalInfo" : {
      "maritalStatus" : "Married",
      "maritalStatusIndicator" : "S"
    }
  },
  "emails" : [ ],
  "phones" : [ ],
  "profiles" : { },
  "locations" : [ ],
  "employment" : [ ],
  "photos" : [ ],
  "education" : [ ],
  "urls" : [ ],
  "marketTrends" : {
    "seekers" : {
      "freshFood" : "Likely"
    },
    "enthusiasts" : {
      "brandLoyalists" : "Likely",
      "cigarPipe" : "Likely",
      "coffee" : "Unlikely",
      "dinnerDining" : "Highly Likely",
      "homeShoppingNetwork" : "Likely",
      "kroger" : "Unlikely",
      "target" : "Likely",
      "valueChains" : "Highly Likely",
      "walmart" : "Unlikely"
    },
    "buyers" : {
      "christmasOrnamentsCollectibles" : "Unlikely",
      "heavyFiberFocusedFood" : "Unlikely",
      "heavyGlutenFreeFood" : "Highly Likely",
      "heavyLowFatFood" : "Unlikely"
    },
    "chef" : {
      "experimental" : "Highly Likely",
      "master" : "Highly Likely",
      "realIngredient" : "Likely"
    },
    "customers" : {
      "amazonPrime" : "Highly Likely",
      "clicktoCartHomeDelivery" : "Highly Likely",
      "clicktoCartPickUp" : "Likely",
      "groceryLoyaltyCard" : "Likely",
      "mensBigandTallApparel" : "Highly Likely",
      "newRoof" : "Likely",
      "plantoPurchaseSmartHomeProducts" : "Likely",
      "subscriptionorAutoShipmentClothAccessories" : "Likely",
      "subscriptionorAutoShipmentFoodorBeverage" : "Highly Likely",
      "subscriptionorAutoShipmentHouseholdProduct" : "Likely",
      "subscriptionorAutoShipmentPersonalCare" : "Likely",
      "subscriptionorAutoShipmentPetProducts" : "Highly Likely",
      "subscriptionorAutoShipment" : "Highly Likely",
      "womensPlusSizeApparel" : "Likely",
      "qsrcash" : "Unlikely"
    },
    "consumers" : {
      "coinsCollector" : "Likely",
      "contactlessPayApplication" : "Likely",
      "doitYourselfer" : "Unlikely",
      "gamers" : "Likely",
      "groceryStoreFrequenters" : "Likely",
      "homeRemodelers" : "Unlikely",
      "intheMarkettoPurchaseaHome" : "Likely",
      "mealKitDelivery" : "Highly Likely",
      "pandemicLuxurySpenders" : "Likely",
      "pandemicRiskTolerant" : "Highly Likely",
      "plantogetFitnessMembership" : "Likely",
      "retailTexters" : "Highly Likely",
      "vegetarians" : "Highly Likely"
    },
    "owners" : {
      "pet" : "Unlikely"
    },
    "readers" : {
      "label" : "Highly Likely",
      "retailerCircular" : "Highly Likely"
    },
    "subscribers" : {
      "retailerEmail" : "Unlikely"
    },
    "planners" : {
      "budgetMeal" : "Highly Likely",
      "meal" : "Highly Likely",
      "preShop" : "Unlikely"
    },
    "purchasers" : {
      "frequentMobile" : "Likely",
      "greenProduct" : "Unlikely",
      "impulse" : "Unlikely",
      "organicFood" : "Unlikely",
      "organicProduct" : "Likely",
      "webSurferBrickMortar" : "Likely",
      "webandBrickMortarViewerOnline" : "Likely"
    },
    "spenders" : {
      "pandemicDecreasedSpenders" : "Likely"
    },
    "shoppers" : {
      "bargain" : "Likely",
      "everydayLowPrice" : "Likely",
      "highend" : "Highly Likely",
      "multiRetailer" : "Likely",
      "oneStop" : "Likely",
      "priceMatchers" : "Highly Likely",
      "privateLabel" : "Likely",
      "quickShopAtWalmartOrTarget" : "Likely",
      "stockUp" : "Unlikely",
      "whatsOnSale" : "Likely"
    },
    "stores" : {
      "stockUpAtGroceryStores" : "Unlikely",
      "stockUpAtWalmart" : "Unlikely"
    },
    "users" : {
      "brandedRetailCreditCard" : "Highly Likely",
      "convenienceDrivenPersonalCareProduct" : "Highly Likely",
      "groceryStoreApp" : "Unlikely",
      "heavyCoupon" : "Likely",
      "mobileShoppingList" : "Likely",
      "paperShoppingList" : "Unlikely",
      "targetCartwheel" : "Unlikely",
      "walmartSavingCatcher" : "Unlikely"
    }
  }
}
```