Vertical Bundles — Consumer Packaged Goods

The Consumer Packaged Goods Insights Bundle provides the core information related to the market trends/purchase behaviours of your customers and prospects and keys in the details object of a Person Summary.

{
  "name" : null,
  "age" : {
    "value" : 40
  },
  "gender" : null,
  "household" : {
    "familyInfo" : {
      "numberOfChildren" : "2"
    },
    "homeInfo" : {
      "dwellingType" : "Business",
      "dwellingTypeIndicator" : "S",
      "householdEducation" : "College",
      "householdEducationIndicator" : "S",
      "lengthOfResidence" : "20+ yrs",
      "lengthOfResidenceIndicator" : "S",
      "familyComposition" : "9"
    },
    "presence" : {
      "presenceOfChildren" : "Y",
      "presenceOfChildrenIndicator" : "H"
    },
    "finance" : {
      "income" : "$30,000 - $39,999",
      "incomeIndicator" : "H ",
      "netWorth" : "$150,000 - $249,999"
    }
  },
  "demographics" : {
    "age" : {
      "value" : 40
    },
    "homeInfo" : {
      "homeOwner" : "Definite Renter",
      "homeOwnerIndicator" : "S"
    },
    "enthusiasts" : {
      "niches" : "Chic Society"
    },
    "maritalInfo" : {
      "maritalStatus" : "Married",
      "maritalStatusIndicator" : "S"
    }
  },
  "emails" : [ ],
  "phones" : [ ],
  "profiles" : { },
  "locations" : [ ],
  "employment" : [ ],
  "photos" : [ ],
  "education" : [ ],
  "urls" : [ ],
  "marketTrends" : {
    "switchers" : {
      "alcoholBeverage" : "Highly Likely",
      "beerBrand" : "Likely",
      "breakfastMeatBrand" : "Highly Likely",
      "chocolateCandyBrand" : "Highly Likely",
      "cocaColaBrand" : "Likely",
      "coldCerealBrand" : "Highly Likely",
      "energyDrink" : "Highly Likely",
      "frozenFoodBrand" : "Highly Likely",
      "householdCleaningProductsBrand" : "Highly Likely",
      "naturalCheeseSlicesBrand" : "Likely",
      "naturalShreddedCheeseBrand" : "Likely",
      "nutritionalHealthBarBrand" : "Likely",
      "refrigeratedLunchMeatBrand" : "Likely",
      "snackBarGranolaBarBrand" : "Highly Likely",
      "softDrinksBrand" : "Likely",
      "spiritsBrand" : "Highly Likely",
      "yogurtBrand" : "Unlikely"
    },
    "seekers" : {
      "freshFood" : "Likely",
      "homeCleaningNewProduct" : "Highly Likely",
      "laundryNewProduct" : "Highly Likely",
      "personalCareNewProduct" : "Likely",
      "premiumNaturalHomeCleaners" : "Likely",
      "scent" : "Unlikely",
      "unscentedProduct" : "Likely"
    },
    "enthusiasts" : {
      "brandLoyalists" : "Likely",
      "convenienceHomeCleaners" : "Highly Likely",
      "domesticBeer" : "Highly Likely",
      "hardCider" : "Unlikely",
      "hardSeltzer" : "Likely",
      "importBeer" : "Likely",
      "kroger" : "Unlikely",
      "liquor" : "Unlikely",
      "petsAreFamily" : "Unlikely",
      "redWine" : "Highly Likely",
      "target" : "Likely",
      "valueChains" : "Highly Likely",
      "walmart" : "Unlikely",
      "whiteWine" : "Highly Likely"
    },
    "buyers" : {
      "heavyFiberFocusedFood" : "Unlikely",
      "heavyGlutenFreeFood" : "Highly Likely",
      "heavyLowFatFood" : "Unlikely",
      "onlineHomeCleaningProduct" : "Unlikely",
      "onlineLaundryProduct" : "Highly Likely",
      "onlinePersonalCareProduct" : "Likely",
      "onlinePetFood" : "Highly Likely"
    },
    "chef" : {
      "experimental" : "Highly Likely",
      "master" : "Highly Likely",
      "realIngredient" : "Likely"
    },
    "customers" : {
      "clicktoCartHomeDelivery" : "Highly Likely",
      "clicktoCartPickUp" : "Likely",
      "groceryLoyaltyCard" : "Likely"
    },
    "consumers" : {
      "freshFoodDelivery" : "Likely",
      "groceryStoreFrequenters" : "Likely",
      "lowSodium" : "Highly Likely",
      "naturalGreenProductHomeCleaners" : "Highly Likely",
      "pandemicLuxurySpenders" : "Likely",
      "vegetarians" : "Highly Likely"
    },
    "owners" : {
      "veterinarianInfluencedPet" : "Unlikely"
    },
    "readers" : {
      "label" : "Highly Likely",
      "retailerCircular" : "Highly Likely"
    },
    "subscribers" : {
      "retailerEmail" : "Unlikely"
    },
    "planners" : {
      "budgetMeal" : "Highly Likely",
      "meal" : "Highly Likely",
      "preShop" : "Unlikely"
    },
    "purchasers" : {
      "brandDrivenHomeCleaners" : "Highly Likely",
      "greenProduct" : "Unlikely",
      "impulse" : "Unlikely",
      "organicFood" : "Unlikely",
      "organicProduct" : "Likely"
    },
    "spenders" : {
      "pandemicDecreasedSpenders" : "Likely"
    },
    "shoppers" : {
      "everydayLowPrice" : "Likely",
      "multiRetailer" : "Likely",
      "oneStop" : "Likely",
      "priceMatchers" : "Highly Likely",
      "privateLabel" : "Likely",
      "quickShopAtWalmartOrTarget" : "Likely",
      "stockUp" : "Unlikely",
      "whatsOnSale" : "Likely"
    },
    "stores" : {
      "stockUpAtGroceryStores" : "Unlikely",
      "stockUpAtWalmart" : "Unlikely"
    },
    "users" : {
      "brandMotivatedLaundry" : "Likely",
      "brandMotivatedPersonalCareProduct" : "Unlikely",
      "convenienceDrivenPersonalCareProduct" : "Highly Likely",
      "groceryStoreApp" : "Unlikely",
      "heavyCoupon" : "Likely",
      "mobileShoppingList" : "Likely",
      "naturalProductPersonalCareProduct" : "Likely",
      "paperShoppingList" : "Unlikely",
      "premiumNaturalPersonalCareProduct" : "Highly Likely",
      "priceMotivatedLaundryProduct" : "Highly Likely",
      "priceMotivatedPersonalCareProduct" : "Likely",
      "targetCartwheel" : "Unlikely",
      "walmartSavingCatcher" : "Unlikely"
    }
  }
}