Vertical Bundles — Automotive

The Automotive Insights Bundle contains the most core information related to the vehicles/owners and the networth of your customers and prospects. This is especially useful for segmentation projects and the keys in the details object represents a Person Summary.

{
  "name" : null,
  "age" : {
    "value" : 40
  },
  "gender" : null,
  "household" : {
    "familyInfo" : {
      "numberOfChildren" : "2"
    },
    "homeInfo" : {
      "dwellingType" : "Business",
      "dwellingTypeIndicator" : "S",
      "householdEducation" : "College",
      "householdEducationIndicator" : "S",
      "lengthOfResidence" : "20+ yrs",
      "lengthOfResidenceIndicator" : "S",
      "familyComposition" : "9"
    },
    "presence" : {
      "presenceOfChildren" : "Y",
      "presenceOfChildrenIndicator" : "H"
    },
    "finance" : {
      "income" : "$30,000 - $39,999",
      "incomeIndicator" : "H ",
      "netWorth" : "$150,000 - $249,999"
    }
  },
  "demographics" : {
    "age" : {
      "value" : 40
    },
    "homeInfo" : {
      "homeOwner" : "Definite Renter",
      "homeOwnerIndicator" : "S"
    },
    "enthusiasts" : {
      "niches" : "Chic Society"
    },
    "maritalInfo" : {
      "maritalStatus" : "Married",
      "maritalStatusIndicator" : "S"
    }
  },
  "surveys" : {
    "hobby" : {
      "automotiveWork" : "Y"
    }
  },
  "emails" : [ ],
  "phones" : [ ],
  "profiles" : { },
  "locations" : [ ],
  "employment" : [ ],
  "photos" : [ ],
  "education" : [ ],
  "urls" : [ ],
  "marketTrends" : {
    "buyers" : {
      "autoInsuranceSelfServeOnline" : "Highly Likely"
    },
    "customers" : {
      "autoInsurancePremiumDiscountviaTelematicsCustomer" : "Likely"
    },
    "consumers" : {
      "autoInsurance" : "Highly Likely",
      "autoInsuranceAgentSold" : "Likely",
      "autoInsuranceCallCenterSold" : "Likely",
      "longRoadTripTakers" : "Likely",
      "rentersandAutoInsuranceJointPolicyHolders" : "Likely",
      "vehicleDIYrs" : "Likely"
    },
    "travellers" : {
      "rvtripTakers" : "Unlikely"
    },
    "purchasers" : {
      "autoLoan" : "Likely",
      "newLuxuryVehicle" : "Unlikely",
      "newnonLuxuryVehicle" : "Highly Likely",
      "vehicle" : "Highly Likely",
      "rv" : "Likely"
    },
    "users" : {
      "publicTransportation" : "Highly Likely",
      "uberOrLyft" : "Unlikely",
      "vehicleServiceCenter" : "Likely"
    }
  }
}