Individual Plus Insights
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Individual Plus Insights
The Individual Plus Insights Bundle contains the entire suite of information for a profile, including age, gender, known locations, household composition, financial characteristics, purchase and shopping habits, along with known hashed emails for the profile. This Insights Bundle will be returned in the demographics, locations, households, finances, triggers, market trends, purchases, education and email hash and keys in the details object represent a Person Summary.
{
"name" : {
"given" : "Angus",
"family" : "De Vaca",
"full" : "Angus De Vaca"
},
"age" : {
"range" : "40-49",
"value" : 40
},
"gender" : "Male",
"household" : {
"familyInfo" : {
"householdSize" : "4",
"numberOfAdults" : "1",
"numberOfChildren" : "2",
"lifeCycles" : {
"babyBoomers" : "Y",
"dualIncomeNoKids" : "Y",
"familyTies" : "Y",
"generationX" : "Y",
"millenials" : "Y",
"millenialsButFirstLetMeTakeASelfie" : "Y",
"millenialsGettinHitched" : "Y",
"millenialsIAmAnAdult" : "Y",
"millenialsLivesWithMom" : "Y",
"millenialsMomLife" : "Y",
"millenialsPuttingDownRoots" : "Y"
}
},
"homeInfo" : {
"dwellingType" : "Business",
"householdEducation" : "College",
"maritalStatus" : "At least 1 single",
"lengthOfResidence" : "20+ yrs",
"householdOccupation" : "Lawyers-Judges",
"homeMarketValue" : "3154S",
"yearHomeBuilt" : "1968"
},
"locationInfo" : {
"nielsenCountySize" : "All counties in the next largest set of metropolitan areas which together account for 30% of U.S. households in the 2010 census. No non-metropolitan counties are large enough to qualify as A or B counties.",
"carrierRoute" : "C024",
"coreBasedStatisticalArea" : "33221",
"blockGroupNumber" : "8",
"censusTractSuffix" : "0",
"countyCode" : "115",
"dsfSeasonCode" : "B"
},
"presence" : {
"presenceOfChildren" : "Y",
"adult" : {
"age18to24" : "Male",
"age25to34" : "Female",
"age35to44" : "Female",
"age45to54" : "Male",
"age55to64" : "Female",
"age65to74" : "Male",
"age75above" : "Female"
}
},
"finance" : {
"income" : "$30,000 - $39,999",
"discretionarySpendingIncome" : "$65,000 - $74,999",
"firstMortgageAmountInThousands" : "5147",
"homeMarketValueTaxRecord" : "453",
"investmentResources" : "$250,000 - $499,999",
"liquidResources" : "$500 - $2,499",
"shortTermLiability" : "$50,000 or more",
"netWorth" : "$150,000 - $249,999",
"wealthResources" : "$250,000 - $499,999",
"paymentMethodCreditCard" : "Y"
}
},
"demographics" : {
"gender" : "Male",
"age": {
"birthday": {
"year": 1962,
"month": 7,
"day": 12
},
"range": "60-69",
"value": 60
},
"birth" : {
"birthMonth" : "null",
"birthYear" : "null"
},
"homeInfo" : {
"homeOwner" : "Definite Renter"
},
"enthusiasts" : {
"niches" : "Chic Society"
},
"maritalInfo" : {
"maritalStatus" : "Married"
}
},
"surveys" : {
"own" : {
"smartPhone" : "Y",
"cat" : "Y",
"dog" : "Y",
"pets" : "Y"
},
"collectibles" : {
"dolls" : "Y",
"figurines" : "Y",
"any" : "Y",
"artAntique" : "Y"
},
"dietConcerns" : {
"naturalFoods" : "Y",
"diet" : "Y",
"weightControl" : "Y"
},
"hobby" : {
"baking" : "Y",
"cigarSmoking" : "Y",
"cooking" : "Y",
"crafts" : "Y",
"gardening" : "Y",
"homeStudyCourses" : "Y",
"quilting" : "Y",
"selfImprovementCourses" : "Y",
"woodworking" : "Y",
"photography" : "Y",
"careerAdvancementCourses" : "Y",
"any" : "Y",
"automotiveWork" : "Y",
"birdFeedingOrWatching" : "Y",
"culturalArtsOrEvents" : "Y",
"gourmetFoods" : "Y",
"homeImprovementOrDIY" : "Y",
"motorcycleRiding" : "Y",
"scrapbooking" : "Y",
"sewingOrNeedleworkOrKnitting" : "Y",
"wine" : "Y"
},
"investments" : {
"juvenileLifeInsurance" : "Y",
"burialInsurance" : "Y",
"insurance" : "Y",
"investments" : "Y",
"lifeInsurance" : "Y",
"medicareCoverage" : "Y",
"mutualFunds" : "Y",
"stocksOrBonds" : "Y"
},
"music" : {
"classical" : "Y",
"country" : "Y",
"jazz" : "Y",
"any" : "Y",
"rythmAndBlues" : "Y",
"rockNRoll" : "Y"
},
"reading" : {
"bestSellingFiction" : "Y",
"childrens" : "Y",
"fashion" : "Y",
"military" : "Y",
"entertainment" : "Y",
"romance" : "Y",
"sports" : "Y",
"books" : "Y",
"cookingOrCulinary" : "Y",
"countryOrLifestyle" : "Y",
"interior" : "Y",
"medicalOrHealth" : "Y",
"worldNews" : "Y"
},
"sporting" : {
"campingOrHiking" : "Y",
"fishing" : "Y",
"golf" : "Y",
"nascar" : "Y",
"boatingOrSailing" : "Y",
"cycling" : "Y",
"fitnessExcercise" : "Y",
"bigGameHunting" : "Y",
"huntingOrShooting" : "Y",
"sportsMerchandiseOrActivewearRecency" : "7 - 12 months",
"runningOrJogging" : "Y",
"skiingOrSnowboarding" : "Y",
"sportsParticipation" : "Y",
"walkingForHealth" : "Y",
"yogaOrPilates" : "Y"
},
"travel" : {
"timeshare" : "Y",
"business" : "Y",
"cruiseShipVacation" : "Y",
"international" : "Y",
"leisure" : "Y",
"rvVacations" : "Y",
"travelInTheUSA" : "Y",
"traveler" : "Y"
},
"purchase" : {
"artsCraftsRecency" : "0 - 6 months",
"beautyAndSpaRecency" : "7 - 12 months",
"beveragesRecency" : "7 - 12 months",
"booksRecency" : "7 - 12 months",
"clubContinuity" : "Y",
"gardenAndBackyardRecency" : "7 - 12 months",
"homeDecorRecency" : "7 - 12 months",
"sweepstakes" : "Y",
"maleApparelRecency" : "0 - 6 months",
"musicVideosRecency" : "7 - 12 months",
"specialtyFoodsAndGiftsRecency" : "7 - 12 months",
"sportsAndOutdoorRecency" : "7 - 12 months",
"toolsAndElectronicsRecency" : "13 - 18 months",
"femaleAndMaleRecency" : "13 - 18 months",
"femaleBrandAndFitRecency" : "0 - 6 months"
},
"donor" : {
"activeMilitary" : "Y",
"animalWelfare" : "Y",
"artsOrCultural" : "Y",
"childrens" : "Y",
"charitable" : "Y",
"humanitarian" : "Y",
"veteran" : "Y",
"wildlifeEnvironmental" : "Y",
"worldRelief" : "Y"
},
"mailOrder" : {
"any" : "Y",
"apparel" : "Y",
"books" : "Y",
"buyer" : "Y",
"childrensProducts" : "Y",
"food" : "Y",
"gifts" : "Y",
"healthOrBeautyProducts" : "Y",
"homeFurnishing" : "Y",
"jewelry" : "Y",
"magazines" : "Y",
"videosOrDVD" : "Y",
"womensPlusApparel" : "Y"
},
"other" : {
"electronics" : "Y",
"grandchildren" : "Y",
"militaryVeteran" : "Y",
"onlineHousehold" : "Y",
"scienceAndNewTechnology" : "Y",
"swimmingPool" : "Y"
},
"social" : {
"facebookUser" : "Y",
"instagramUser" : "Y",
"pinterestUser" : "Y",
"twitterUser" : "Y"
}
},
"emails" : [ {
"label" : "Home",
"md5" : "a143e627ed898bc54db1c398a37738da",
"sha256" : "ba8851040bfc825ccdaab86cf204f8a9f5bb8f965ec6ce2055beef8f4ba34fa7",
"sha1" : "aa50b1d123f280d5cd0dcf645a5200eff1e80296"
}, {
"label" : "Other",
"md5" : "a451b868c1b92949ba006df83f9effd2",
"sha256" : "633d337e296a1c75d491ee171f47c51c4252d404368c6faae04397c3cbd9f4de",
"sha1" : "c1e055608f8a7e899072f5dd24fb5e19a96d631f"
}, {
"label" : "Work",
"md5" : "03e3a30f3730b3462486e033200f5bdf",
"sha256" : "36e49ca7847eadf8e2d45be237b4fdf4d0dd5ac7105d5f535a6df5a844e1da7e",
"sha1" : "bca6bde709b71eb0a0badf04a038a56638204537"
} ],
"phones" : [ ],
"profiles" : {
"twitter" : {
"url" : "https://twitter.com/hspangus",
"service" : "twitter"
},
"linkedin" : {
"url" : "https://www.linkedin.com/in/hspangus",
"bio" : "Connect with me on LinkedIn",
"service" : "linkedin"
}
},
"locations" : [ {
"city" : "Denver",
"region" : "Colorado",
"regionCode" : "CO",
"country" : "United States",
"countryCode" : "US",
"formatted" : "Denver, Colorado, United States"
} ],
"employment" : [ {
"name" : "Self-employed",
"current" : true,
"title" : "Independent Consultant"
} ],
"photos" : [ {
"label" : "Avatar",
"value" : "https://img.fullcontact.com/static/b3d621eec2c09cafb35e3575b4946719_95fa934eff5e1713d8ce53e2301d3f3ac304570a34418c443d3e9ef69f1a1d7e"
} ],
"education" : [ {
"name" : "CSU",
"degree" : "PhD, Marketing and Communications",
"end" : {
"year" : 2001,
"month" : 5,
"day" : 25
}
} ],
"urls" : [ {
"value" : "https://angusdeva.ca/blog"
} ],
"triggers" : {
"type" : {
"collegeGraduate" : "N",
"emptyNester" : "N",
"homeMarketValue" : "D",
"income" : "I",
"newAdultToFile" : "Y",
"newFirstChild0to2YearsOld" : "Y",
"newPreDriver" : "N",
"newYoungAdultToFile" : "Y",
"nicheSwitch" : "Niche U",
"valueScore" : "I"
},
"date" : {
"collegeGraduateChange" : "200911",
"emptyNesterChange" : "201602",
"firstChildChange" : "201411",
"homeMarketValueChange" : "201404",
"incomeChange" : "201404",
"newAdultChange" : "201306",
"newDriverChange" : "201502",
"newYoungAdultToChange" : "200702",
"nicheSwitch" : "201508",
"valueScoreChange" : "200808"
}
},
"marketTrends" : {
"switchers" : {
"job" : "Likely"
},
"enthusiasts" : {
"artHouseMovie" : "Highly Likely",
"baseball" : "Unlikely",
"basketball" : "Likely",
"brandLoyalists" : "Likely",
"carryOut" : "Unlikely",
"casualDining" : "Likely",
"extremeFitness" : "Likely",
"football" : "Unlikely",
"gamingnonMobileDevices" : "Likely",
"hockey" : "Likely",
"latinMusic" : "Unlikely",
"quickServiceRestaurant" : "Likely",
"soccer" : "Likely"
},
"attendees" : {
"amusementPark" : "Unlikely",
"liveMusicConcert" : "Highly Likely"
},
"buyers" : {
"christmasOrnamentsCollectibles" : "Unlikely",
"heavyLowFatFood" : "Unlikely",
"onlineHomeCleaningProduct" : "Unlikely",
"onlinePetFood" : "Highly Likely"
},
"customers" : {
"amazonPrime" : "Highly Likely",
"annuity" : "Highly Likely",
"mensBigandTallApparel" : "Highly Likely",
"plantoPurchaseSmartHomeProducts" : "Likely",
"restaurantLoyaltyCard" : "Highly Likely",
"socialMediaPreference" : "Likely",
"subscriptionorAutoShipmentHouseholdProduct" : "Likely",
"womensPlusSizeApparel" : "Likely"
},
"consumers" : {
"airlineUpgraders" : "Likely",
"autoInsurance" : "Highly Likely",
"cableBundlecableinternethomephone" : "Likely",
"casinoGamer" : "Highly Likely",
"coinsCollector" : "Likely",
"conservativeInvestmentStyle" : "Highly Likely",
"contactlessPayApplication" : "Likely",
"cordCutters" : "Likely",
"creditCardAttritionHouseholds" : "Highly Likely",
"creditCardRevolvers" : "Unlikely",
"dietConsciousHouseholds" : "Likely",
"doitYourselfer" : "Unlikely",
"futureInvestors" : "Likely",
"homeRemodelers" : "Unlikely",
"mealKitDelivery" : "Highly Likely",
"pandemicLuxurySpenders" : "Likely",
"pandemicRiskTolerant" : "Highly Likely",
"personalTraveler" : "Likely",
"retailTexters" : "Highly Likely",
"retiredbutStillWorking" : "Likely",
"satelliteBundlesatelliteinethomeorwireless" : "Highly Likely",
"sociallyInfluenced" : "Unlikely",
"upcomingRetirees65andOlder" : "Unlikely",
"vehicleDIYrs" : "Likely",
"weeklyOnlineBankers" : "Unlikely",
"wellnessHouseholdsHealth" : "Likely",
"wiredLineVideoConnectors" : "Likely"
},
"donor" : {
"animalWelfare" : "Likely",
"environmental" : "Likely"
},
"owners" : {
"androidSmartPhone" : "Likely",
"appleSmartPhone" : "Unlikely",
"smartTV" : "Highly Likely"
},
"travellers" : {
"business" : "Unlikely"
},
"readers" : {
"avidBook" : "Unlikely",
"book" : "Highly Likely",
"entertainment" : "Likely"
},
"voters" : {
"likely" : "Highly Likely"
},
"subscribers" : {
"cableTVPremium" : "Likely",
"financialHealthNewsletter" : "Unlikely",
"satelliteRadio" : "Likely"
},
"purchasers" : {
"autoLoan" : "Likely",
"frequentMobile" : "Likely",
"frequentOnlineMusic" : "Highly Likely",
"impulse" : "Unlikely",
"newLuxuryVehicle" : "Unlikely",
"newnonLuxuryVehicle" : "Highly Likely",
"organicFood" : "Unlikely",
"webSurferBrickMortar" : "Likely",
"webandBrickMortarViewerOnline" : "Likely",
"rv" : "Likely"
},
"spenders" : {
"pandemicDecreasedSpenders" : "Likely",
"vacationSpenders" : "Likely"
},
"shoppers" : {
"bargainHotel" : "Highly Likely",
"bargain" : "Likely",
"multiRetailer" : "Likely",
"whatsOnSale" : "Likely"
},
"users" : {
"app" : "Likely",
"brandedRetailCreditCard" : "Highly Likely",
"creditCardBalanceTransfer" : "Likely",
"debitCardRewards" : "Highly Likely",
"debitCard" : "Highly Likely",
"heavyCoupon" : "Likely",
"mobileBanking" : "Unlikely",
"naturalProductPersonalCareProduct" : "Likely",
"onlineSavings" : "Likely",
"publicTransportation" : "Highly Likely",
"restaurantApp" : "Likely",
"restaurantLoyaltyApp" : "Unlikely",
"rewardsCardOther" : "Likely"
}
}
}