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# Core Segmentation

The Core Segmentation Bundle provides you with core demographic data about your customers and prospects. These 16+ most used data elements allow you to segment your customers and prospects to quickly create actionable audiences for targeting, personalization and insights.

```json
{
    "fullName": "Bob Jones Smite",
    "ageRange": "40-49",
    "gender": "Male",
    "location": null,
    "title": null,
    "organization": null,
    "twitter": null,
    "linkedin": null,
    "bio": null,
    "avatar": null,
    "website": null,
    "details": {
        "name": {
            "given": "Bob",
            "family": "Smith",
            "middle": "Jones",
            "full": "Bob Jones Smite"
        },
        "age": {
            "birthday": {
                "year": 1982,
                "month": 7,
                "day": 24
            },
            "range": "40-49",
            "value": 42
        },
        "gender": "Male",
        "household": {
            "familyInfo": {
                "numberOfChildren": "Less Than 3"
            },
            "homeInfo": {
                "dwellingType": "S",
                "ownerOrRenter": "H"
            },
            "locationInfo": {
                "coreBasedStatisticalArea": "19740"
            },
            "presence": {
                "childUnder6": "Y",
                "presenceOfChildren": "Y"
            },
            "finance": {
                "householdIncomeEstimate": "$200,000-$249,999",
                "netWorthRange": "$500,000-$749,999"
            }
        },
        "demographics": {
            "gender": "Male",
            "age": {
                "birthday": {
                    "year": 1970,
                    "month": 7,
                    "day": 24
                },
                "range": "40-49",
                "value": 42
            },
            "maritalStatus": "M",
            "language": "English"
        },
        "emails": [],
        "phones": [],
        "profiles": {},
        "locations": [
            {
                "city": "Lakeville",
                "regionCode": "MN",
                "postalCode": "55120"
            }
        ],
        "employment": [],
        "photos": [],
        "education": [],
        "urls": [],
        "interests": []
    },
    "updated": "2024-08-26"
}
```

| Properties: details.locations |
| --- |
| City<br> string | The "city" portion of the location address. |
| State<br> string | The region portion of the location address, typically a state or province. |
| ZIP Code<br> string | An abbreviated or code-based representation of the region. |

| Properties: details.details |
| --- |
| Name<br> string | Full name. |
| Age<br> string | Estimated age range. |
| Gender<br> string | Gender of the individual. |
| Marital Status<br> string | M = Married<br> S = Single |
| Language<br> string | Primary language spoken. |
| CBSA<br> string | Core Base Statistical Area (Census Data) |
| Dwelling Type<br> string | S = Single-family home<br> M = multi-family home |
| Home Ownership<br> string | H = Home Owner<br> R = Renter<br> O = Probable Home Owner<br> P = Probable Renter<br> U = Unknown |
| Income<br> string | Estimated annual household income. |
| Net Worth<br> string | Estimated household net worth. |
| Presence of Children<br> string | Yes/No flag for children in the household. |
| Number of Children<br> string | Estimated number of children in the household.