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Core Segmentation

The Core Segmentation Bundle provides you with core demographic data about your customers and prospects. These 16+ most used data elements allow you to segment your customers and prospects to quickly create actionable audiences for targeting, personalization and insights.

{
    "fullName": "Bob Jones Smite",
    "ageRange": "40-49",
    "gender": "Male",
    "location": null,
    "title": null,
    "organization": null,
    "twitter": null,
    "linkedin": null,
    "bio": null,
    "avatar": null,
    "website": null,
    "details": {
        "name": {
            "given": "Bob",
            "family": "Smith",
            "middle": "Jones",
            "full": "Bob Jones Smite"
        },
        "age": {
            "birthday": {
                "year": 1982,
                "month": 7,
                "day": 24
            },
            "range": "40-49",
            "value": 42
        },
        "gender": "Male",
        "household": {
            "familyInfo": {
                "numberOfChildren": "Less Than 3"
            },
            "homeInfo": {
                "dwellingType": "S",
                "ownerOrRenter": "H"
            },
            "locationInfo": {
                "coreBasedStatisticalArea": "19740"
            },
            "presence": {
                "childUnder6": "Y",
                "presenceOfChildren": "Y"
            },
            "finance": {
                "householdIncomeEstimate": "$200,000-$249,999",
                "netWorthRange": "$500,000-$749,999"
            }
        },
        "demographics": {
            "gender": "Male",
            "age": {
                "birthday": {
                    "year": 1970,
                    "month": 7,
                    "day": 24
                },
                "range": "40-49",
                "value": 42
            },
            "maritalStatus": "M",
            "language": "English"
        },
        "emails": [],
        "phones": [],
        "profiles": {},
        "locations": [
            {
                "city": "Lakeville",
                "regionCode": "MN",
                "postalCode": "55120"
            }
        ],
        "employment": [],
        "photos": [],
        "education": [],
        "urls": [],
        "interests": []
    },
    "updated": "2024-08-26"
}