Acumen: Browsing Analytics Overview

Welcome to FullContact Support

Search our Knowledge Base or Contact Support.

Acumen: Browsing Analytics Overview

What is Browsing Analytics?

Browsing Analytics is a feature within Acumen that allows you to record a visitor's page visits, sequence of pages visited on your website and time spent on your pages and tie them back to a specific lead's profile. The sequence of pages a lead has visited shows up in the Acumen lead report when a user clicks on a lead. You can click on individual leads to view their browsing data:

  1. Track the visited webpages

  2. Exact URLs and page titles viewed by each lead.

  3. Order of page visits.

  4. Time spent on each page.

Plan Details

Below is a summary of browsing analytics each plan provides:

  1. Essentials Plan: 14 days of browsing analytics history.
  2. Core Plan: 90 days of browsing analytics history.
  3. Plus Plan: Longer periods of browsing analytics history.

How to Access Browsing Analytics?

For instructions on how to enable Browsing Analytics, please refer to this documentation, under Advanced Settings > Track Visitor Behaviours.