| 1 |
Information storage & access |
IAB Description: Information, device identifiers, or other information can be stored on your device for the purposes presented to you. |
Supports all channel types |
| 2 |
Personalized Ads Profile |
Expanded Description: The storage of information, or access to information that is already stored, on your device such as advertising identifiers, device identifiers, cookies, and similar technology, or for the purpose of the billing and collection of money owed to us by you. This includes the Service of which both parties have entered into an administrative interest with our legitimate interests, including from across websites and apps, to create or edit a user profile or use in personalized advertising. |
Supports all channel types |
| 3 |
Personalized Content Profile |
IAB Description: Collect information about a user, including a user's activity, interests, visits to sites or apps, demographic information, or location, to create or edit a user profile for use in personalized advertising. Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalized advertising. |
Supports all channel types |
| 4 |
Select Basic Ads |
IAB Description: A profile can be built on behalf of you and your interests to show you personalized content that is relevant to you. |
Supports all channel types |
| 5 |
Marketing: Ad selection & delivery |
IAB Description: Ads can be shown to a user based on the content being viewed, the app user is using, user's approximate location, or device type. |
Supports all channel types |
| 6 |
Content selection, delivery & reporting |
IAB Description: Select personalised ads based on a user profile or other historical user data, including a user's prior activity, visits to sites or apps, location, or demographic information. |
Supports all channel types |
| 7 |
Measure Ad Performance |
Expanded Description: Communicating with you about our other services you may be interested in. Collecting and organizing historical data from internal and external sources in order to analyze the performance of offline, web and app sources and overall impact to sales performance. The analysis includes internal factors such as promotions and other marketing, sales and sales along with external factors such as competitors, seasonality, weather and movement. |
Supports all channel types |
| 8 |
Measure Content Performance |
IAB Description: Select personalised content based on a user profile or other historical user data, including a user's prior activity, interests, visits to sites or apps, location, or demographic information. |
Supports all channel types |
| 9 |
Apply Market Research to Generate Audience Insights |
Expanded Description: Providing the information to third parties to enable them to deliver or improve their own services to you and to others. Providing the information to third parties to deliver our services on our behalf. Providing the information to third parties to enable them to communicate with you about their own services you may be interested in. Communicating with you about the services of third parties you may be interested in. |
Supports all channel types |
| 10 |
Develop & Improve Products |
IAB Description: Your data can be used to improve existing systems and software, and to develop new products. |
Supports all channel types |
| 11 |
Legally Required Data Retention, Data Security & Data Retention |
IAB Description: Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely. |
Supports all channel types |
| 12 |
Technically Deliver Ads or Content Insights |
Expanded Description: Complying with our legal obligations for record keeping. Complying with our legal obligations to provide the information to law enforcement or other regulatory/government bodies. Using information to help improve the safety and reliability of our Service including the detection and prevention of issues that could harm our business, or assist to make people aware of the public. Provide info to advise to help comply with legal security requirements. Prosecute/defend legal proceedings: respond to lawful requests by public authorities. |
Supports all channel types |
| 13 |
Matching Data to Offline Sources (Append) |
IAB Description: Your device can receive and send information that allows you to see and interact with ads and content. |
Supports all channel types |
| 14 |
Linking Devices |
IAB Description: Data from offline data sources can be combined with your online activity in support of one or more purposes. |
Supports all channel types |
| 15 |
Use Device Characteristics for Identification |
Expanded Description: The collecting and managing of data, mainly for digital marketing purposes, to generate audience segments used to target specific users in online advertising campaigns. |
Supports all channel types |
| 16 |
Precise Geographic Location Data, Linkage & Identity |
IAB Description: Different devices can be determined as belonging to you or your household in support of one or more purposes. |
Supports all channel types |
| 17 |
Scan Device Characteristics for Identification |
IAB Description: Your device can be identified based on a scan of your unique combination of characteristics. |
Supports all channel types |
| 18 |
Protecting Your Health |
Protecting your vital and health interests. |
Supports all channel types |
| 19 |
Telemarketing & Business Communication Applications |
Communicating with you about information you specifically request. Along with carrying out other legitimate business purposes which you will be notified. |
Supports all channel types |