### What Are The Benefits of Media Amplification?

With each additional identifier gained, you increase your ability to find your audience in another channel, increasing return on ad spend.

### Increase Media Performance Through Coverage

Gain incremental touchpoints per person to increase omnichannel reach by 5X.

### Long-Lasting Identifiers

Extend your media reach to your first-party [Mobile Ad IDs](/content/maids/index.html) and hashed emails. We provide additional anonymous identities for you to use across your ad platforms.

### What is FullContact’s Approach to Media Amplification?

Call our real-time API with a single or multiple inputs, such as Name/Address, Name/Placekey ID, Phone Number, Email, or Mobile Ad ID, and receive an average of 5+ Mobile Ad IDs and hashed emails.

### Add Incremental Touchpoints

Access our Identity Graph and add incremental identifiers at the individual level. See a 5X incremental lift on additional hashed emails and Mobile Ad IDs.

### Portability

As you gain incremental touchpoints, apply them across your enterprise or take them to any provider.