### Complete Recognition to Complete Your Tech Stack

FullContact's Customer Recognition unifies anonymous and authenticated user data into a single record, empowering truly cohesive customer journeys and boosting conversions.

### Empower Website + eCommerce Personalization

Personalize content that resonates with their interests as visitors browse your website in real time.

### Strengthen Retargeting and ABM Campaigns

Go beyond dynamic website content and layer Customer Recognition data into ABM and retargeting audience segments

### Real Accurate, Real Consistent, Real Time Data

Deterministic Identity Resolution means that our website visitor insights are based on real observations and real data points.

### Direct Integrations for Immediate Impact

Integrate Customer Recognition directly into your tech stack using workflow automation tools like Zapier. Our API integration also works seamlessly with Web Analytics, Customer Data and Data Management Platforms.

### How Customer Recognition Works

FullContact connects known and unknown identity fragments into a PersonID in real-time.

### Simplified Javascript Implementation

Add a few lines of Javascript to your website and send Customer Recognition data directly to your CDP/CRM.

### Recognize Anyone, Anywhere

Each individual is mapped to a unique PersonID. This ID appends to your existing customer data and allows you to port visitor data into virtually any advertising and marketing platform.

[**What is Identity Resolution?** Learn More](/content/identity-resolution/index.html)

- ## Personalize the Entire Customer Journey

Identify real people on your site when they engage. Deliver personalized omnichannel experiences across media, websites, platforms, and customer services.

- ## Identify People, Not Devices

Using the persistent PersonID, recognize real people even as they evolve.

- ## Recognize as a Person and as a Professional

Leverage our whole-person insights and learn their identities as a person and a professional, so you can reach professionals through their personal identities.

- ## Identity Without Compromise

Ensure your platform has a way to reach audiences without needing to continuously send PII back and forth with the anonymous PersonID. Recognize people based on multiple types of identifiers and keep PII secure.

### Real-Time Recognition At Your Fingertips

FullContact’s Customer Recognition enables you to identify up to 80% more unauthenticated visitors. Stitch together more of your existing customer profiles and deliver personalized, omnichannel content across devices in real-time.

[Read the Guide](/content/resources/unlock-real-time-customer-recognition/index.html)

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