### What Are The Benefits of Data Onboarding?

Understand, Amplify, Reach, and Measure Your Audiences.

### Amplify Media Reach

Gain incremental touchpoints to increase omnichannel reach. Start with an input, such as Name/Address, Name/Placekey ID, phone number, email, MAID, and receive an average of 5 MAIDs & hashed emails per person.

### Real-Time Turnaround

Get your data in real-time with FullContact’s API. Your bids occur in real-time, your customers are clicking in real-time, and you need to keep up with today’s dynamic environment.

### Long-Lasting Identifiers

Link [Mobile Ad IDs](/content/maids/index.html) and hashed emails to a person, instead of a third-party cookie, to reduce waste in media programs. Third-party cookies last 7-days, where Mobile Ad IDs exist for months to years.

### Own Your Data

Amplified digital identifiers can be used and syndicated as needed. No need for monthly refreshes during campaigns; our identifiers are persistent, housed within your walls, and can be used repeatedly.

### Understand the Whole Person

Understand the whole person with insights that span demographics, psychographics, shopping habits, and more. Leverage detailed insights to create more relevant and personalized 1:1 messaging.

### Your Data, Our Graph

We match your supplied data to profiles within our robust Person-Centered Graph, so you can be sure you’re connecting to real people.

### Amplify the Number of Identifiers

We then enrich the records with all the Mobile Ad IDs and/or hashed emails we have for an individual, with an average of 5+ additional identifiers.

### Enrich Your Understanding

Discover insights about customers and prospects for personalized marketing messaging and learnings across media.

### Activate on Your Preferred Platforms

Take Mobile Ad IDs and hashed emails to market to segment customers & prospects on your terms.

### Measure Performance and Impact

Track exposure and conversions across media, down to the person-level.

[**Discover More About Data Onboarding** Read the Blog](/content/blog/2022/01/11/the-4-biggest-data-onboarding-challenges-solved-with-identity-resolution/index.html)

- ## Digital Targeting Including Walled Gardens

FullContact converts customer and prospect identifiers to anonymous digital IDs to allow for ad serving and deployment on walled gardens, DSPs, ESPs, and marketing platforms.

- ## Reduce Digital Waste

Ensure you’re marketing smarter and cut down on repeat messaging by combining fragmented identifiers into a whole-person view.

- ## Segmentation and Personalization

Improve customer experience and deliver better 1:1 customer engagements through improved segmentation and personalization, aided by our Insights Bundles.

- ## Accurately Measure Campaign Performance

Quantify the true impact of your campaigns, including cross-device/multi-email and offline, by attaching a persistent ID throughout the customer journey--from exposure to conversion.