# Why identity resolution?

Chris Moody and Bart Lorang discuss the importance of understanding your customers and how identity resolution can provide the insights to get you started.

Why identity resolution? - YouTube

Tap to unmute

[Why identity resolution?](https://www.youtube.com/watch?v=8e40DbFe30o)

FullContact766 subscribers

## Related Resources

- \
**Discover How FullContact is Building Trusted Customer Relationships through Snowflake's Native Application Framework** Video](/content/resources/discover-how-fullcontact-is-building-trusted-customer-relationships-through-snowflakes-native-application-framework/index.html)
- \
**Setting up FullContact's Native App within Snowflake Marketplace** Video](/content/resources/setting-up-fullcontacts-native-app-within-snowflake-marketplace/index.html)
- \
**FullContact for Snowflake Explained: Use Data + Intelligence to Optimize Experiences** Video](/content/resources/fullcontact-for-snowflake-explained/index.html)