# Identity Resolution: The Key to Fully Connecting with Customers

Learn how [identity resolution](/content/blog/2022/02/09/identity-resolution/index.html) sits at the intersection of customer understanding, customer experience, and marketing execution.

Watch this on-demand webinar with featured speaker Joe Stanhope of Forrester Research and Rick Porter, Director of Solutions and Services as they uncover how identity resolution enables marketers to build data-driven personas and audience insights with first-party data.

Identity Resolution: The Key to Fully Connecting with Customers - YouTube

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[Identity Resolution: The Key to Fully Connecting with Customers](https://www.youtube.com/watch?v=MiNCpw7ib_g) [FullContact](https://www.youtube.com/channel/UCY1DumiHgyuqMaVmAWH7gdA)

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