# FullContact for Snowflake Explained: Use Data + Intelligence to Optimize Experiences

Snowflake’s Malery Lassen chats live at Snowflake Summit 2022 with Jeff Rothe of FullContact about FullContact's experience in building an identity resolution application using Snowflake’s newly announced Native Application Framework.

## Related Resources

- [Discover How FullContact is Building Trusted Customer Relationships through Snowflake's Native Application Framework](/content/resources/discover-how-fullcontact-is-building-trusted-customer-relationships-through-snowflakes-native-application-framework/index.html)
- [Setting up FullContact's Native App within Snowflake Marketplace](/content/resources/setting-up-fullcontacts-native-app-within-snowflake-marketplace/index.html)
- [Webinar: The Cookieless Present—Discovering New, Genuine Ways To Collect Data & Gain Insights Into Your Customers](/content/resources/webinar-the-cookieless-present-discovering-new-genuine-ways-to-collect-data-gain-insights-into-your-customers/index.html)