# Why FullContact? boodleAI shares how their clients use customer data insights

boodleAI, an intelligent, easy, and personalized peer–to–peer fundraising platform, uses identity resolution and audience insights from FullContact to help clients tap their networks to raise money for their favorite missions.

## Video

[Why FullContact? boodleAI shares how their clients use customer data insights](https://www.youtube.com/watch?v=9Hixh-Gq4QY)

## Related Resources

-  **Discover How FullContact is Building Trusted Customer Relationships through Snowflake's Native Application Framework** Video](/content/resources/discover-how-fullcontact-is-building-trusted-customer-relationships-through-snowflakes-native-application-framework/index.html)
-  **Setting up FullContact's Native App within Snowflake Marketplace** Video](/content/resources/setting-up-fullcontacts-native-app-within-snowflake-marketplace/index.html)
-  **FullContact for Snowflake Explained: Use Data + Intelligence to Optimize Experiences** Video](/content/resources/fullcontact-for-snowflake-explained/index.html)