Privacy Policy | FullContact
Privacy Policy
Last Updated: April 18, 2025
FullContact, and its parent company Ziff Davis, Inc., and its affiliates, (“ FullContact“, “ we”, “ us”, “ our”) are committed to protecting your privacy. FullContact provides identity resolution, and enrichment services, including access to the FullContact API, and to update or enrich the information concerning our customer’s prospects and customers (collectively, the “ FullContact Data Services”). This Privacy Policy describes how we collect, use, and share the personal information of (1) users of our Platform (including organizational prospects and clients, and their end users) (collectively, “ Users”), and (2) individuals who comprise our proprietary identity graph (“ Consumers”). This privacy policy refers to the reader as “ you” and when doing so applies whether the reader is a User or Consumer. Personal information identifiable to you is referred to as “ Personal Data.” Our privacy practices are subject to the applicable laws of the places in which we operate. If you have any questions about this Privacy Policy or FullContact’s data collection, use, and sharing practices as it concerns your personal information, please contact us.
This Privacy Policy does not apply to information submitted to us by customers and which we may store or process on behalf of our customers pursuant to the FullContact Services Agreement (i.e., customer Submitted Information).
1. PERSONAL DATA COLLECTION, PROCESSING, COLLECTION AND LEGAL BASIS
Our Practices in Relation to Users
| Purpose of Processing | Categories and Sources of Personal Data | Legal Basis | Retention Period |
| 1. To provide the services as agreed | Transaction Information (records of interactions with services), Account Info (name, address, email address, password token, type of business, business use case, general location), Location Information (IP address, city/zip code), Engagement Data (interaction with services, ads), Connectivity Data (WiFi SSID, IMSI, IMEI) | Performance of a Contract, Legitimate Interest | Life of the account + legally compliant period thereafter |
| 2. Comply with applicable laws | Account Info, Transaction Information, Consent Records, Demographic Information, Device Information, Connectivity Data, Customer Records, Location Information, Inferences, Advertising Identifiers, Cookies, Engagement Data | Legal Requirement | Life of the account + legally compliant period thereafter |
| 3. Enable customer expression | Demographic Information | Legitimate Interest | Life of the account + legally compliant period thereafter |
| 4. Maintain and Improve quality of services | Account Info, Device Information, Connectivity Data, Customer Records, Location Information, Inferences | Legitimate Interest | Life of the account + legally compliant period thereafter |
| 5. Marketing | Account Info, Demographic Information, Location Information, Inferences, Transaction Information, Advertising Identifiers, Cookies, Engagement Data | Consent, Legitimate Interest | Life of the account + legally compliant period thereafter |
| 6. Customer Support | Transaction Information, Account Info, Customer Records | Legitimate Interest | In accordance with applicable laws |
Our Practices in Relation to Consumer Personal Data (Licensed and Publicly Available):
| Purpose of Processing | Data Elements | Legal Basis | Retention Period |
| 1. To provide services to our business customers | Contact details, Advertising Identifiers, Cookies, Demographic Information, Sensitive Personal Data | Performance of a Contract, Legitimate Interest | Life of the account + legally compliant period thereafter |
| 2. Maintain and Improve quality of services | Contact details, Advertising Identifiers, Cookies, Demographic Information, Sensitive Personal Data | Legitimate Interest | Life of the account + legally compliant period thereafter |
2. INFORMATION WE COLLECT, RECEIVE AND CREATE ABOUT YOU
Users and Consumers, when you give your data directly to one of our websites, affiliated companies, clients, or partners, or when you interact with our websites and services.
Cookies and Trackers may collect Personal Data about your online behavior. For more information, please visit our Cookie Policy.
Data Brokers who supply Personal Data obtained from public records, or who resell data from private sources.
Data Partners with whom we may exchange Personal data, including lead generation.
Public Sources from which we obtain Personal Data through public or licensed APIs (“Open Data”) and data research.
Some Personal Data may enable us to infer certain characteristics about you that may be considered sensitive under applicable law, such as health information, religious or philosophical beliefs, political opinions, and citizenship or immigration status.
3. SENSITIVE PERSONAL DATA
We do not seek to collect or process sensitive personal information, such as race or ethnicity, political opinions, religious or philosophical beliefs, trade union membership, physical or mental health, or sex life. We ask that you not provide us with any sensitive Personal Data through the Platform.
4. DIRECT MARKETING
We may use the contact details you provided to reach out to you with information regarding services that may interest you. You may unsubscribe from SMS messages at any time at no cost.
5. BEHAVIORAL ADVERTISING
Subject to your privacy choices and settings, we may collect data about your behavior while using our services to provide you with more relevant interest-based advertising. You can opt-out via our Privacy Portal.
6. COOKIES
We may collect information about you through cookies and similar technologies on our sites, apps, and devices. More information is provided in our Cookie Policy.
7. INFORMATION WE SHARE WITH THIRD PARTIES
We share your information within Ziff Davis Companies to assist in service operations and advertising. We may also share your personal information with:
- Relevant third party providers, including advertising partners and legal authorities.
- Professional advisors.
- Third party processors.
8. INTERNATIONAL TRANSFERS OF INFORMATION
We may transfer your information to recipients in other countries. FullContact participates in the EU-U.S. Data Privacy Framework and complies with its principles, ensuring appropriate protections for your data.
9. DATA SECURITY AND BREACH HANDLING
We implement technical and organizational security measures to protect personal information. If we discover a security breach, we may notify you directly or publicly.
10. HOW TO CHANGE YOUR PREFERENCES
Users have choices regarding the collection, use, and sharing of their Personal Data. You can opt-out of marketing emails or limit the use of your information for interest-based advertising.
11. YOUR RIGHTS WITH RESPECT TO YOUR PERSONAL DATA
If you are a resident of various jurisdictions, you have certain rights such as:
- Right to Know
- Right to Access
- Right to Delete
- Right to Correct
- Right to Opt-Out of Sales and Targeted Advertising
- Right to Limit the Use of Sensitive Personal Data
- Right to Revoke Consent
- Right to Object to Processing and more.
12. ACCESSIBILITY
We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities.
13. CONTACT DETAILS
If you have any questions or complaints about this Privacy Policy, please contact us at: privacy@fullcontact.com.
14. CHILDREN
These services are not intended for use by children under 16. We reserve the right to remove accounts of users who are underage.
15. CALIFORNIA CONSUMER RIGHTS METRICS
Details regarding California privacy regulations can be found on our Regulatory Information Site.
16. CHANGES TO THIS PRIVACY POLICY
This Privacy Policy may be revised, with notifications sent to users regarding material changes.