# How to Run a Match Test

Our Match Test Tool is a great way to see the results of how FullContact’s Enrich and Resolve match up against your existing customer data. Run a real test using your data to understand what your match and fill rates are by each Insights Bundle.

## Before Running the Test

In order to ensure the best results when running a match test, we recommend you follow these simple guidelines when preparing your audience file:

1. Your audience file should be in .CSV format. Here is a template from [FullContact’s Platform](https://platform.fullcontact.com/match/Input_Fields_Template.csv?v=db61f5303ad4e239d0a6a56fb9eee6b4).
2. Your list should be a random sample of your customers, with at least 100 records and up to 1,000.  
   - A truly random sample will provide the most accurate results when running a match test. We do not recommend running match tests on your best or worst customer records, as that will skew your results.  
   - Need a larger sample analyzed? Reach out to your sales representative or [FullContact support.](mailto:support@fullcontact.com)
3. We recommend that you provide as many acceptable customer inputs as possible, in the correct formatting.

## Acceptable Inputs and Formatting

| Input | Formatting |
| --- | --- |
| Email Address(es)<br>Clear text, MD5 or SHA-256 (must generate hashed emails as lowercase after removing spacing before<br>and after the hash) | Clear Text: jane.smith@gmail.com<br>MD5 Email Hash: 0e75c688a5e3cb2a3027ae4d5a90af8b<br>SHA-256 Email Hash: f4a73f4a5b069fed3e8ff8f7d9784e012db1fd5d63cfd3ad5582c86588defcd3 |
| Phone Number(s)<br>E164 Formatting recommended | +1-303-555-5555 |
| Social Profile URL<br>Full URL is recommended over just<br>username | linkedin.com/in/jane-smith<br>twitter.com/janesmith |
| Name/Address<br>Both name and address must be<br>present and street address should<br>be parsed into Address Line 1 and<br>Address Line 2 | Acceptable Combinations for Location: <br>- location.addressLine1 + location.city + location.region<br>- location.addressLine1 + location.city + location.regionCode<br>- location.addressLine1 + location.postalCode<br>Acceptable Combinations for Name: <br>- name.full<br>- name.given + name.family |
| Mobile Advertising ID<br>Android Advertising IDs (AAID) or<br>Identifier for Advertisers (IDFA)<br>mobile IDs | ape2ch30-pifn-cbvi-30yy-nia-zex7aw5u |

**Adhering to these guidelines to prepare for running your match tests will help us provide the most comprehensive view of your data against our Insights Bundles.**

## Getting Started

Have your sample file ready for upload? Let’s get started!

Follow the step-by-step guide [provided within platform](https://platform.fullcontact.com/reports/instructions) to upload your file.

Feel free to check out the [Person Insights Bundles](https://platform.fullcontact.com/docs/apis/enrich/person-insights-bundles) and [API Search](https://platform.fullcontact.com/try-it-out) while waiting for your file to finish uploading.

Once your file has finished uploading, you can now check out the test results under the **All Reports** tab.

The All Reports tab provides you with a high-level overview of how all the match tests you've run.

The Results drill down will open when you click on your report and dives into select fields within specific Insights Bundles where you can compare your sample file results against the U.S. population. Take a look at field-level results for age range, gender, estimated household income, and more by clicking on the eye ball icon.

Example Insights Bundle breakdown by fields:

## Need Help?

If you have trouble uploading a list or have questions about your results, please contact our support team at support@fullcontact.com.

Interested in learning more about our available Insights Bundles or ready to start enriching your inputs with insights? Email your account representative or contact us.