FullContact Platform

Person Insights Bundles

Person Insights Bundles are a feature within Enrich that enable you to customize the Person Enrichment response, further enriching a contact with data such as online identifiers, Employment History, and more provided we have a match to that individual.

A "match" can be defined in various ways across industries so we’re here to help breakdown our logic for a more meaningful match.

A match starts with the notion of an identity - do we know enough about an individual with a high enough confidence to build a more robust picture? If so, we can match to a persistent FullContact Person ID (PID). Once that happens, FullContact has the capability to share more about an individual within each Enrichment Insights Bundle. From here, we match to and enrich with more information about an individual to help propel your business initiatives and further your relationship.

To configure the Insights Bundles for your plan, visit the Plan & Billing section within the FullContact Platform. From here you can see and manage the Insights Bundles that are enabled for your account, along with the associated cost for each. Customers with custom plans will need to contact their sales representative to have Insights Bundles configured for their account.

Below are a list of the currently available Insights Bundles, along with example objects that would be returned in a response. Insights Bundles available will be returned as a key inside of the details property of a Person Summary object.

• Individual Plus
• Individual
• Automotive
• Demographic
• Email Hash
• Employment History
• Finances
• Household
• Interests - New
• Lifestyle
• Locations
• Mobile Advertising IDs (MAIDs)
• Professional
• Purchases
• Resolve
• Shopping Habits
• Social

Individual Plus

The Individual Plus Insights Bundle contains the entire suite of information for a profile, including age, gender, known locations, household composition, financial characteristics, purchase and shopping habits, along with known hashed emails for the profile. This Insights Bundles will be returned in the demographics, locations, households, finances, shopping habits, purchases, education and email hash keys in the details object of a Person Summary object. This pack is a combination of the Individual, Demographic, Locations, Finances, Household, Email Hash, Lifestyle, Purchases, and Shopping Habits Insights Bundles.

Individual

The Individual Insights Bundle contains a range of information for a profile, including age, gender and name details, along with any known locations for the profile. This Insights Bundle will be returned in the name, age, gender, locations, and education keys in the details object of a Person Summary object.

{
    "details": {
        "name": {
            "given": "Angus",
            "family": "de Vaca",
            "full": "Angus de Vaca"
        },
        "age": {
            "range": "25-34",
            "value": 27
        },
        "gender": "Male",
        "demographics": {
            "gender": "Male",
            "age": {
                "range": "35-44",
                "value": 40
            }
        },
        "emails": [],
        "phones": [],
        "profiles": {
            "twitter": {
                "url": "https://twitter.com/hspangus",
                "service": "twitter"
            },
            "linkedin": {
                "url": "https://www.linkedin.com/in/hspangus",
                "bio": "Connect with me on LinkedIn",
                "service": "linkedin"
            }
        },
        "locations": [
            {
                "city": "Denver",
                "region": "Colorado",
                "regionCode": "CO",
                "country": "United States",
                "formatted": "Denver, Colorado, United States"
            }
        ],
        "employment": [
            {
                "name": "Self-employed",
                "current": true,
                "title": "Independent Consultant"
            }
        ],
        "photos": [
            {
                "label": "Avatar",
                "value": "https://img.fullcontact.com/static/b3d621eec2c09cafb35e3575b4946719_95fa934eff5e1713d8ce53e2301d3f3ac304570a34418c443d3e9ef69f1a1d7e"
            }
        ],
        "education": [
            {
                "name": "CSU",
                "degree": "PhD, Marketing and Communications",
                "end": {
                    "year": 2001,
                    "month": 5,
                    "day": 25
                }
            }
        ],
        "urls": [
            {
                "value": "https://angusdeva.ca/blog"
            }
        ],
        "interests": []
    },
}