Optimizely | FullContact

Trusted by 9,000+ businesses, Optimizely has partnered with FullContact to improve your marketing effectiveness. Enable a 360-degree view of your customer by leveraging FullContact’s unmatched ability to identify people across touchpoints, and unlock real-time personalization and optimization within Optimizely’s platform.

WEBSITE

www.optimizely.com

APPLICABLE PRODUCTS & SOLUTIONS

Resolve

Enrich

Recognize anonymous traffic in real-time

Measure your impact on people, not browsers. With over 10 billion offline and online identifiers, FullContact's Identity Graph leverages machine learning to help you recognize people across platforms in real-time.

Gain deep insights about your customers

Create richer marketing communications by leveraging 700+ person-level insights. Exceed customer expectations by creating digital experiences that conform to their behaviors, preferences, and history.

Protect customer data with a PersonID

Maintain control of your data within Optimizely's platform. FullContact's obfuscated personID maps to each customer data fragment, enabling personalization that respects privacy and permissions.

Easy integration into Optimizely's CDP

FullContact's data intelligence integrates seamlessly into Optimizely's platform, helping you improve analytics, segmentation, and measurement with virtually no downtime.

Resources

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