Publishers | FullContact
Identify unauthenticated website visitors and unify customer records in real time.
Enrich existing data and resolve website traffic with 700+ demographic and behavioral insights.
Resolve customer records to a PersonID that’s portable across marketing ecosystems.
Traditional print-based publishers are facing a digital transformation challenge
Publishers are missing out on opportunities to engage their full audience at scale by failing to leverage valuable offline data assets.
Identity Resolution turns "unreachable" audiences into highly targeted customer segments
Recognize offline visitors, elevate audience segmentation and create a clear path towards data monetization goals.
CASE STUDY: INCREASED A PUBLISHER’S MONETIZABLE AUDIENCES BY 15.5X
“The team at FullContact are great collaborators and enable us to think through and solve our most difficult and revenue-producing identity challenges”
Access our graph—but keep full control of your data
Many identity solutions require that you pool your customer data with other clients’ data in order to make use of the platform. Access our extensive identity graph without giving any of your data away.
Precise user identification for fragmented sales, marketing and publishing data ecosystems
Increase match rates by up to +85%
Increase audience match rates by acquiring an additional 5+ Mobile Ad IDs (MAIDs) and/or hashed emails (HEMs) per individual.
Reach offline audiences, anywhere
Resolve phone, email, social profiles, MAIDs, HEMs, and customer identifiers such as loyalty #’s to a unique, portable PersonID.
Identity resolution is portable, omnichannel and consistent
The PersonID is the same regardless of what channels your customers use, keeping profiles in sync as they progressively engage with your brand.
Partner data sharing via common identity framework
Control all of your data and provide more details to advertisers. Personally Identifiable Information (PII) is not shared across partners, only metadata about the people.
Identity Resolution tackles digital transformation challenges for publishing brands Schedule a demo