Run a Test

Before Running the Test

In order to ensure the best results when running any testing, we recommend you follow

these simple guidelines when preparing your audience file:

  1. Your audience file should be in .CSV format. Here is a template from FullContact’s Platform.
  2. Your list should be a random sample of your customers, with at least 100 records and up to 200k.
    • A truly random sample will provide the most accurate results when running a match test. We do not recommend running match tests on your best or worst customer records, as that will skew your results.
    • Need a larger sample analyzed? Reach out to your sales representative
  3. We recommend that you provide as many acceptable customer inputs as possible, in the correct formatting.

Acceptable Inputs and Formatting

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Adhering to these guidelines to prepare for running your match tests will help us provide the most comprehensive view of your data against our Insights Bundles.

Input Formatting
Email Address(es)
Clear text, MD5, SHA-1 or SHA-256
- Must generate hashed emails as lowercase after removing spacing before


and after the hash_		 Clear Text: jane.smith@gmail.com
MD5 Email Hash: 0e75c688a5e3cb2a3027ae4d5a90af8b
SHA-1 Email Hash: b4eba69f87560d138b7cc6ed512283c40e0bf226
SHA-256 Email Hash: f4a73f4a5b069fed3e8ff8f7d9784e012db1fd5d63cfd3ad5582c86588defcd3
Phone Number(s)
E164 Formatting recommended		 +13035555555
Social Profile URL
Full URL is recommended over just
username		 linkedin.com/in/jane-smith
twitter.com/janesmith
Name/Address
Both name and address must be
present
Street address should
be parsed into Address Line 1 and
Address Line 2		 Acceptable Combinations for Location:
- location.addressLine1 + location.city + location.region
- location.addressLine1 + location.city + location.regionCode
- location.addressLine1 + location.postalCode
Acceptable Combinations for Name:
- name.full
- name.given + name.family
Mobile Advertising ID
Android Advertising IDs (AAID) or
Identifier for Advertisers (IDFA)
mobile IDs		 ape2ch30-pifn-cbvi-30yy-nia-zex7aw5u

Updated about 1 year ago