### Resource Articles

-   
  _February 21, 2019_ **For True Identity-Based Marketing, You’ll Need Much More Than a CDP**  
  [Read more](/content/blog/marketing-sales/true-identity-based-marketing-youll-need-much-cdp/index.html)

-   
  _February 7, 2019_ **Must-see LTV: Investing in identity-based marketing for brand loyalty**  
  [Read more](/content/blog/marketing-sales/must-see-ltv-investing-identity-based-marketing-brand-loyalty/index.html)

-   
  _December 12, 2018_ **Use More Context in Your Customer Care Communications**  
  [Read more](/content/blog/customer-experience/use-context-customer-care-communications/index.html)

-   
  _October 24, 2018_ **How to Make Accurate Data A Priority for Your Marketing Team**  
  [Read more](/content/blog/customer-experience/how-to-make-accurate-data-a-priority-for-your-marketing-team/index.html)

-   
  _October 10, 2018_ **Make Empathy A Part of Your Brand Marketing Strategy**  
  [Read more](/content/blog/customer-experience/make-empathy-part-brand-marketing-strategy/index.html)

-   
  _September 4, 2018_ **Here’s What Effective Personalization Across the Buyer’s Journey Looks Like**  
  [Read more](/content/blog/customer-experience/heres-effective-personalization-across-buyers-journey-looks-like/index.html)